We knew we had to create a unique world that the pixel critters inhabited. Floating and shimmering to accentuate the blocks' translucency and spacey disposition, Edwin and Bart worked on the design with satellite bunnies Oksana Badrak and Scott Johnson. Seamlessly combining illustration, photography and 3D modeling to create a distinct look for the visually saturated toy market. The branding extends from the packaging into advertising, sales collateral, website and extensive Playbooks which inspire builders with ideas in each set.
Since their premiere at the New York International Toy Fair, the PixelBlocks have garnered critical industry acclaim and awards. The line began shipping in Fall of 2003 with a growing list of specialty toy, museum, and gift stores carrying them throughout North America.
Two years into the project we feel very, well, pregnant. We are proud to see such great response not just from kids but from adults alike. Wide eyes at choosing a color and furoughed brows solving an idea always remind us of why we like to make things.