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The Superhappybunny line is where our career in designing products all started. At the birth of the studios, the original collective gathered the five strongest concepts we believed we could make ourselves. They had to be ideas we wanted to be about: clever, simple and tactile. We published a stylish booklet showcasing what at the time were our original prototypes. We started gathering attention while setting on a mission to produce each.
Bart Haney's Neo Amish Seating line was the humble first idea to spring from the studio. The chair and bench were made in a one-time limited edition run of a few hundred. It was followed by the first, in the eventual family, of discreetly cheeky Vibrator Cozies.
Aaron Rincover's glowing silicone Bubbles were licensed to English company Mathmos. They have seen terrific success internationally including being named by Interior Design as one of the top 20 designs of the year.
The Special #8 was originally devised by designer Dino Alzadon. Inspired by Chinese-to-go containers, the popy innerlit tables have recently seen their long awaited release.
Possibly the most enigmatic piece would have to be the Sock Monkey Jacket. Elevated to near myth, this urban fuzzy wear was solely ever available as a couture item. It is a popular request even to this day.
As we focus more on design with outside clients, the line represents a more playfully personal collection of ideas that excite us and bring us back to our do-it-yourself roots. The pieces have proudly been exhibited and published internationally over the last few years. Most recently as part of the Smithsonian National Design Triennial and the California Design Biennial. The idea that even our most common objects can inspire, educate and raise questions remains a staple of all Superhappybunny design.
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